As a business owner, establishing your brand’s voice is crucial in communicating with your target audience. Your brand voice should be an extension of your business values and personality. It’s the consistent expression of your brand through language, tone, and communication style. Your customers will form an emotional connection with your business through your brand’s voice. So, how can you find your brand voice?
Define Your Brand
To find your brand voice, you need to understand who you are as a business. Start with your mission statement, company values, and unique selling proposition. It’s essential to define your brand’s personality to align the business with your audience’s expectations. Would you describe your brand as more light-hearted or serious? Straightforward or bubbly? Formal or casual? Understanding your brand’s personality traits will enable you to define your brand voice.
Know Your Audience
Knowing your audience is essential in creating a brand voice that resonates with them. Identify the age group, interests, and communication style of your intended audience. This information will help you determine the tone of voice that best captures their attention and keeps them engaged with your brand.
Identify Your Competitors
Understanding your competitors can help you differentiate your brand from theirs. Research other businesses in your niche to assess their brand voice and communication style. This information can help you develop a tone that sets you apart from them.
Consistency is Key
A consistent brand voice across all your brand’s communication platforms is vital. Your customers will associate your brand voice with your business, so it’s essential to keep it consistent. Whether it’s your website, social media pages, or email campaigns, ensure that your brand speaks in the same tone across all platforms. Take some time to write down some key elements about your brand voice to reference later. How do you write a greeting on an email? What are some signature phrases or descriptions of your offerings?
Be Authentic
Be honest with yourself when branding your business and defining your brand voice. If you try to adopt an online persona because you think it will differentiate your brand or draw in more customers, you’ll find yourself getting burnt out and not able to maintain. It can also decrease the trust in your business when customers interact with you more personally and find that you’re different from your previous communication style.
Your brand voice should represent your business’s personality and values. It’s the voice that your customers will remember and associate with your business. Finding your brand voice involves defining your brand, knowing your audience, identifying your competitors, and maintaining consistency. When used correctly, your brand voice can help you communicate with your target audience and differentiate your business from competitors.
Curious how your brand voice fits in with the rest of your visual branding? Make sure to check out the “More than a Logo” free mini course!
